SSL HTTPS

HTTPS is vital today for users and search engine spiders. Authenticated websites will rank better than non due to the trust element.

If your website takes user data or sells a product taking payments then HTTPS is a must-have feature.

If you are advised not to use HTTPS then you will be giving old advice that is not correct today.

Historically HTTPS was deemed to slow down visitors but as servers and technology changes, now this is less of an impact.

An SEO Consultant should recommend HTTPS for your WordPress website.

Back in 2011 Google was moving towards HTTPS

The Internet is constantly changing and it is important to understand that SEO consultants that are not up-to-date might give you the wrong advice in 2021.